Domino’s has reinvented their recipe for pizza

by brindils on December 23, 2009

DOminosPizza.aspx  300x219 Dominos has reinvented their recipe for pizza

To celebrate 50 years Domino’s has reinvented their recipe for pizza! This new hand-tossed pizza is guaranteed to provide more flavors! Domino’s Pizza will be in all the stores in the United States from 27 December.

The changes are as follows:

* Crust – A crust with garlic, parsley, cooked to a golden brown

* Sauce – fresh tomato sauce with a blend of herbs in bold and a pinch of red pepper

* Cheese – grated mozzarella cheese made with 100% true, and flavored with a touch of provolone cheese

“We created a pizza to reflect the desires of consumers. We’re not talking about a slightly modified version of our pizza before. It’s a completely new pizza reinvented from the crust up, and we are proud of it. For us, it’s as big as McDonald’s changing the Big Mac, or Burger King reinventing the Whopper. We spent the last 18 months, the reinvention of the brand in anticipation of our 50th anniversary. “Russell Weiner, Domino’s Chief Marketing Officer.

Domino’s is to start with new products. All these products have been added only in 2008.

* Oven Baked Sandwiches, available in eight varieties of delicious

* Domino’s American Legends, a premium line of pizzas

* Breadbowl Pasta five varieties of pasta cooked in a pan of bread seasoned

* Chocolate Lava Crunch Cakes, chocolate cakes in the oven, crisp on the outside with hot chocolate fondant which flows in.

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